These days almost every business is online although surprisingly a lot of those businesses still use Facebook as their only internet presence. This is not a good idea because Facebook is not universally used and so your website is not accessible to everyone.
The only way to make sure your business’s details are viewable by everyone is to have your own website hosted on your own servers.
Having your own website is very easy. You only need four things:
Every website needs a domain name e.g. example.com.
Websites can be registered for many years in advance but the minimum amount is 1 year.
When choosing a name try to get one as close to your business name as possible so people can remember it easily. The shorter the better.
This can be anything from a basic static one page site to a full e-commerce store. This is where you can let the whole world know everything about your business. Websites can be written in many different types of coding languages, depending on what functionality you need. You can even get websites that you can update yourself without needing to know any coding at all.
Once you have your domain and website, then it needs to live somewhere so everyone can see it. This will be on a server which is available 24 hours a day. This is known as hosting.
This is the little padlock icon you see next to the website address in the bar at the top of the browser. Although it isn’t compulsory to have this as part of your website it is always a good idea (read more about why SSL is now essential for your website).
SSL Certificates can be free (I am currently offering these will all hosting at the moment), or you can pay around £60 per year upwards.
And that’s it, these are the four basic elements to having a website. There are of course more things to think about, such as what to put on your site, what functionality you might want (if any) and how to market it but these are the basics that every site needs.
Moving forward you can either update your website yourself or pay a developer a fee or have a maintenance package. Then you just need to keep it relevant and populated with all your company news so that you can get more customers.
For more information or for a quote please contact me.