An essential part of having a website, especially a business one, is to monitor how well it is doing. You need to be aware of how many people are visiting your site, where they come from and what they are doing. Are certain posts and pages more popular than others? Do people search for particular key words or phrases? Is there more content that you could add that would increase user engagement. All these things are ongoing questions that any business website owner needs to be asking on a regular basis.
Luckily there is a free way of analysing your site’s usage that has been around for a very long time and that is Google Analytics. Unfortunately though, it’s very breadth and depth make it hard to navigate and understand and can put website owners off. However, you can use a plugin to not only install the tracking code on your WordPress website with ease but also check your statistics from within your admin area itself.
To do this there are three simple steps:
1. Set up an Google Analytics account
- Go to the Google Analytics website
- Create a new account
- Follow the instructions to add a new website to your account
2. Install a Google Analytics Plugin
You don’t need to use a plugin to install the Analytics code on your website but it is the easiest way of doing it and if you ever change theme you won’t need to alter any code.
One of the best plugins for adding Google Analytics to your site is Monster Insights. There is a free version which you can get from the Plugins section of the dashboard. Just go to Add New and search for Monster Insights. The Plugin you need is called ‘Google Analytics for WordPress by MonsterInsights’. Install this and activate it.
3. Connect the Plugin to your Google Analytics Account
Once installed and activated then Launch The Wizard. Follow the steps and this will connect the plugin to your Google Analytics account.
Once complete there will be a new section added to your WordPress admin area called Insights. From there you can directly see the key metrics from your Google Analytics account.
There is a pro version of Monster Insights that provides more information but you can also log into your Google Account to analyse your usage data more thoroughly for no extra cost.
And that’s it. Whenever you log into your WordPress admin area you can easily check the latest analytics and go and do further exploratory work in your Analytics Account.